SoBigData applications span multiple domains where human behavior and complex systems generate large-scale digital traces. They include social media and news analysis to track debates and misinformation; mobility and transportation analytics to optimize flows and infrastructure; and financial and economic monitoring to study markets, consumption, and inequality. Other applications address health and epidemics, disaster response, and environmental risks by combining mobility, sensor, and administrative data. Across these areas, SoBigData provides reusable datasets, methods, and research spaces that translate advanced data science into decision support for policymakers, businesses, and civil society.
SoBigData applications help industry and public operators turn large-scale behavioral data into concrete services and products. They support customer and citizen analytics, demand forecasting, and personalized services in sectors such as mobility, retail, finance, and tourism. Companies can use SoBigData research spaces and methods to design and test solutions for smart routing and logistics, fraud detection, dynamic pricing, and location-based marketing, while meeting privacy, security, and ESG requirements. These applications reduce innovation time-to-market by providing ready-made datasets, algorithms, and expert collaborations for data-driven decision making.
