This service is a collaborative innovation environment where data scientists, researchers, and industry partners work together to develop and test advanced data-driven solutions. It provides access to cutting-edge methods, computing resources, and real-world datasets to address challenges in areas such as smart cities, mobility, finance, marketing, and public services. The Lab supports experimentation, prototyping, and validation of AI and big data applications, with strong attention to ethics, privacy, and regulatory compliance. By bridging research and industry, the SoBigData Lab accelerates technology transfer and helps transform social data into practical, high-impact solutions.