Mark is a Reader in Data and Society in the Digital Humanities at King’s College London. He is a leading researcher in critical digital methods focusing on the social, and political- economic dimensions of big data, mobile apps, algorithms and machine learning. He has been PI or CI on EPSRC, H2020, and AHRC grants valued at more than £10 million. He has collaborated with the Open Data Institute, British Library, the University of Pisa, Science Gallery London and many others. He has presented his research at the British Academy, the European Parliament, the International Communication Association, the Royal Society, CHI, and many others.